Choosing The CEO

Who is your CEO? In lay man terms, the CEO is the big front end of the organisation, while the receptionist is usually the smaller front end. Many small businesses fail due to the inabilities of the CEO to manage the business properly and Leadership is key to the success of any business. Most...

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LAZINESS BUILDS BRANDS

The Brand Is Worth More Than The Business A while back, I was chatting with a friend who just started an NGO with a beautiful motive and wonderful ideas, but she needed to raise money through sponsors and donations. I told her to create a system to make it very easy for people to make donations...

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