It's been a while I last posted an article, I'm very sorry, I've been a quite busy trying to set up a couple new businesses which I will introduce later on this year.However, I learnt a couple new things also and concluded on some very minute but very important and tangible tips to achieving business success.
This write-up will focus on the subject line usually referred to as 'USP' - Unique Selling Point.
This is usually what differentiates you from the competition, what stands you out from others or why you are special/unique. Either ways, every business needs that 'USP' factor to be different right?
The amazing thing is you don't need to look too far away to discover or determine your USP. Your USP doesn't necessarily have to be something totally different that you offer which your competition doesn't, it doesn't have to be something free to attract your customers, and neither does it have to be something that will be tangible. The secret to a perfect USP is that it first has to be aligned with your vision and mission statement and even the minutest detail has to be executed to perfection.
Every aspect of your business can be your USP if you let it count. Make every aspect of the business service count, from service to service, from department to department, from when the customer comes in contact with your business, up till the moment when a commitment is made, MAKE IT COUNT.
It’s the little things that make the big things matter so much, just like the saying little drops of water make an ocean - what happens if the drops of water weren't falling in the right places?
In the bible, the parable of the Talents explains it more as the parable even ended with the saying - To him who has, let more be given. Does that sound fair enough? I think it does, if he who has handles what he has well, why shouldn’t he be given more?
Make the tiniest details count for your client's satisfaction. Focus more on satisfying the client rather than making the sale. According to Chuck Bauer, in his book 'Sales Mastery', it has been discovered that what makes the sale is more a determinant of the confidence of the sales man but not the product to be sold - This is why in many cases, we buy things we don’t actually need.
Likewise, people don't invest in businesses, people invest in people. This is because almost all businesses can make billions if executed perfectly with the right strategy - Who does the execution is what matters the most, same reason you are called for a presentation after submitting a proposal - the investor needs to meet the brain behind the proposal to determine if the person has what it takes to follow through with the execution, including the passion, tenacity and discipline.
One other thing many business, most especially start-ups and small scale business fail to do is to reward customers. Let customers who buy more and who buy regularly feel they are special to you and your business. Occasionally make offers to them and let them understand that they have earned it and they deserve it. You don't necessarily have to make this offer to all your customers, make it especially for your best customers and make them know how special it is so it would count. You could also offer something similar to first time customers.
The backbone of any successful business isn't the product or service offered but the people involved in delivering the product or offering the service. Make everything count to satisfy your customers, this could be as minute as sending your customers birthday messages and even cards, sending them inspirational messages from time to time etc. Make every customer feel like he/she is your No 1. Client, this can only be done when you make it count. If you make it count, they'll keep coming back for more.
Remember, make everything count, the people are more important than the business. Build the relationships before you build the business. Most importantly, God should come first, don't sin against God to satisfy your client. There are so many clients out there dying to do business with you.
I wish to see you succeed. Make it count, you have more than it takes to be successful.
Think WITTEE! Think Intelligence
